Industry Leading Advisors

They’re among the best minds in the food and beverage industry. We consult with them regularly, sometimes for additional strategic perspective; other times for specific segment or function expertise.

AL GEVER has over 25 years of C-level CPG management experience, with a career focus in finance, planning, business development and procurement. Al currently serves as CFO at Green Peak Innovations, an emerging medical cannabis company. Earlier experience includes senior leadership roles at Twinlab, Spice Chain, Vitalicious, Smart Balance, Ultimate Juice (Naked Juice) and Nabisco Refrigerated Foods. (Linkedin)

JIM HARFORD is among the most experienced executives in the beverage industry. He served as president of the 7UP Company, president of Mid-Atlantic Coca Cola Bottling Co., president of Canada Dry Mid South, president of Royal Crown company owned plants, and was an independent owner operator of the largest 7UP bottler in the world. Jim consults to beverage company CEO’s in the US and internationally.

JASON KERN has deep CPG strategy, marketing, sales and operations experience. He currently serves as EVP Sales & Marketing at Healing Solutions, the fastest growing e-commerce essential oil brand in the US. Earlier service includes the Executive Leadership Team at NJOY, the leading independent e-vapor brand, during a restructuring and brand restage that drove phenomenal growth, and key sales positions at Altria. (Linkedin)

ERROL SCHWEIZER is a co-founder and partner at BeyondBrands, a leading food and beverage consultancy, and Good Catch, a new plant-based seafood analogue. He previously served for over 7 years as head of merchandising and purchasing for the largest division of Whole Foods, doubling sales to $5 billion during that period. Supermarket News selected Errol as a Top 25 Retail Game Changer. An industry thought leader, Errol serves on numerous boards and advisory boards. (Linkedin)

CYDNEY A. WHITMOYER is the founder and owner of Parkside Beverage, a leading beverage product developer and formulator. Cydney works with non-alcoholic beverage brands from start-ups to established companies, providing breakthrough formulations that consumers prefer. Cydney earlier worked as a food scientist at McCormick and Cadbury Schweppes. (Linkedin)

MICHAEL HOARE has successfully launched Ingrilli Citrus and is looking forward to continuing building the sales structure for a successful future. He also is available to work in the capacity of either an advisor and/or board member, helping CEO’s of CPG companies with his 40 years of experience and success. Michael has served in a Sr Advisor with Don’t Go Nuts, The BU Kombucha and Steve’s Paleo Goods in the recent past. Michael is also looking to help other CEO’s avoid costly obstacles and grow their business to meet their goals.(Linkedin)

MATHIS MARTINES has worked with such brands as Kroger, Enlightened Ice Cream, SkinnyPop, Hi-Ball, and with distributors across the country to grow sales, improve branding and core identity, and innovate within and outside of their categories. We believe in stacking successes and building category leaders. (Linkedin)