STRATEGY

Who are you trying to reach?

What are you offering that will make lives easier, better, and more fulfilled?

How might you best get your product into the minds and hands of your target?

We’ve helped numerous CEO’s and leadership teams develop concise, compelling answers to those key strategic questions – and we can do the same for you.

Our recommendations reflect our careful consideration of:

• Your strategic vision for your brand.
• Brand positioning, consumer acceptance and distribution progress thus far.
• Evaluation of the competitive frame and how your brand fits in.
• Pricing and margin history and strategy.
• Development of the optimal brand platform and proposition for consumers and the retail trade.
• The ideal distribution strategy and phasing in view of above and your staff and financial resources.

When necessary we structure, recommend and oversee independent qualitative and/or quantitative consumer research for additional insight.